Our Story

From a humble beginning in 1992 as a shop selling organic products in Malacca, Simple Life has grown over the years to 12 outlet selling healthy vegetarian food featuring recipes by the person behind it, Madam Tracy Ngo, who is the founder of Simple Life and the author of three organic recipe books. We started the first outlet in Klang Valley on 13May 2011 in Sunway Pyramid and has grown there to where we are today.

Back in early 90s, there was little demand for organic products, but as awareness and health consciousness slowly built up, Madam Tracy began getting inquiries on how to cook organic produce. Madam Tracy started selling vegetarian food on small scale in 1995 to encourage people to go vegetarian and held cooking classes to educate customers as well.